Integrated regional GTM
Mixpanel
Head of Regional Marketing & Customer Growth, Americas · Aug 2024 – Apr 2026
Unified product marketing, demand gen, lifecycle, paid media, advocacy, and field into a single Americas GTM engine — and founded the global Customer Advisory Board that put C-suite leaders from Uber, McDonald's, Vuori, and AMC Networks in the product conversation.
$20M+
Influenced pipeline
$14.3M+
ARR represented on the CAB
7
Person cross-regional team
The challenge
Marketing across North America and LATAM was running as separate motions. Growth required one integrated engine — and an executive-level channel into the enterprise accounts that mattered most.
The approach
- 01Consolidated product marketing, demand gen, lifecycle, paid media, advocacy, and field into a single regional GTM system.
- 02Founded and operationalized a global Customer Advisory Board program, recruiting C-suite leaders from Uber, McDonald's, Vuori, and AMC Networks.
- 03Built the customer-led growth engine that turned executive engagement into measurable pipeline and ARR.
- 04Served as strategic advisor to the CRO, CPO, and CEO org on GTM positioning, product launches, and market narrative.
- 05Hired and led a 7-person cross-regional team spanning North America and LATAM.
The outcome
- $20M+ influenced pipeline from the customer-led growth engine.
- $1M–$2M ARR generated per executive engagement.
- A standing CAB representing $14.3M+ ARR shaping product strategy and enterprise expansion.
Keep reading